The Friction Cheat Sheet
Free
A free reference deck mapping the Fogg Behavior Model to the four stages of a Shopify purchase. Find the friction killing your conversion rate — and where to look first.
Journey Map Template
A free Customer Journey Map template on how to identify emotional peaks and ends in your funnel.
How to build a CRO operating cadence
The CRO operating cadence we run at GrowthOps: the four pillars, a monthly research-to-iteration loop, and the test log and review templates to make conversion lift compound instead of regress.
Analytics Reference Deck
The analytics reference guide for ecommerce founders: bridging the gap between quantitative GA4 data and qualitative shopper insights to identify why conversion bleeds. This resource provides a 30-minute exercise using free tools like heatmaps and exit surveys to surface the actual causes of drop-off at critical points like the product page and checkout funnel.
The 'So What Test' Cheat Sheet
Every spec on your page is a claim the buyer has to translate. This cheat sheet runs the "So What" test: 10 feature lines rewritten into outcomes, plus a fill-in method to do it on your own pages.
The CTA Match Playbook
Every button asks for a level of commitment. When the ask runs ahead of the visitor, clicks drop. This reference maps CTAs to buyer readiness across the funnel, so your button matches the moment.
How To Avoid the ZARA Trap Playbook
Minimalism often relocates cognitive load onto the buyer. This annotated teardown compares a minimalist PDP and an info-dense one, element by element, with a rule for what you can safely cut.
The Shoppable Image Map
Lifestyle photography creates the want, but a photo you can't buy from is a dead click. This map covers the 4 ways to make every depicted product shoppable, and how to pick between them.
The Choice Overload Audit
A collection page that shows everything sells less of it. This audit covers the four moves that cut visible decisions between landing and add to cart, plus a 20-minute count to find your own overload.
The Checkout Doubt Map
Anxiety is an unanswered question, and it's the cheapest thing on your checkout to remove. This deck maps the four doubts to the exact spot on your product page and cart page where each answer belongs.
The Headline Receipt Test
If a sentence can't be wrong, it can't be convincing. This deck grades your headline claim by claim, shows where the specific words already live in your store, and gives five formulas to rebuild with.
